Don't just tell prospective sellers what you'll do for them, SHOW them in writing! Set yourself apart and beat the competition. This downloadable resource includes 50 suggested action items you'll can do to market their home. Easy to review, customize, print, package and deliver.

The impression you and this comprehensive Marketing Plan will make on demanding sellers will amaze you. 

This comprehensive Marketing Plan:

• can be easily modified and customized to your style and market (download today, use tonight)
  
  
• can be powerfully integrated into your existing seller presentation (supercharges your company's resources)
  
  
• allows you to compete effectively on service (it presents and verifies your value)
  
  
• minimizes comission concession requests (they'll finally understand all you do for them)
  
  
• puts distance between you and any competitor (you'll set the standard, others will be judged by your program)
  
  
• makes a dramatically awesome impression on every seller (win the 'agent comparison' challenge)
  

20 Questions to Ask as you customize your own Marketing Plan!   How many items (marketing techniques) do I want to have in my plan? In reviewing John's 50 marketing techniques, which do I want to include in my plan? Which of John's 50 techniques do I want to delete because they won't work for me? Which of John's 50 techniques do I need to rename or modify for my use? Do I want to group the techniques in similar categories on separate pages or simply list them consecutively?   Do I want to include a Table of Contents listing each technique? Do I want or need to customize or modify the bullet point content under each item? What, besides the sellers' name, do I want to include in each page footer? Do I want to include color, boarders or graphics in my final plan?  If yes, where? What design and content do I want the first page (cover page) of the Plan? (property photo, sellers names, property address, my card or identification info, etc.) How do I want to bind my Marketing Plan? Will I package the plan in a folder and will the property photo and sellers' name be visible by having cover 'cut outs' positioned appropriately? Alternative:  Bind with clear plastic cover.  Photo/name visible but eliminates cut outs. Will I deliver the plan in a "big white' envelope separate from other items in order to add focus and increase the curiosity/point of difference factor? Do I want to indicate a target date for implementing each marketing technique?  (Can be done by adding a 'Date: ____'  to each technique.) Do I want to include a calendar (30 to 60 day) upon which specific techniques are listed and scheduled for implementation or completion? What handouts/samples/visuals do I want to use when presenting each item in the plan? What key presentation points (dialogue) do I want to include during the presentation of each technique within my Marketing Plan? Will I offer a written pledge, commitment, promise or guarantee that I will perform all the items/techniques in the Marketing Plan?  What am I willing to include in such pledge? ( see example in John's Plan and additional suggestions below) Do I want to structure my Marketing Plan to allow me to move the techniques to different pages and positions within the Plan?  (Place current seller's favorite techniques early?) Will you leave a copy of your Marketing Plan behind, with the sellers, if they don't agree to list their property with you at the time of presentation? Will you leave a copy of your Marketing Plan behind, with the sellers, if they don't agree to list their property with you at the time of presentation?