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What's your strategy for this week?
Do you have an Action Plan?
- Below are a series of Action Plans
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- Use them as your 'to do' list for each of the next eight (8) weeks
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- They will keep you focued, on target and completing productive activities
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- Check out the "How To" resources following the Action Plans
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Week One Action Plan
It's happening. People are thinking of getting out and looking a homes. Are your listings priced right? Work on your pricing strategy so you, and your sellers, are properly positioned. . . . keep reading
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Week Two Action Plan
Make this a profitable week by becoming disciplined to do those activities that most agents won't (but know they should). This week's plan provides a workable schedule of events that should be transferred, as you prefer, to your daily calendar. . . . keep reading
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Week Three Action Plan
This week's plan provides a workable schedule of events that should be transferred to your daily calendar. If it is the first time you're completing any of these action items, take the time to assemble the resources so they may be completed more easily in furture weeks. Don't just let it happen....Make It Happen! . . . keep reading
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Week Four Action Plan
It's time to take things up a notch! Are you ready? This week we're gearing up for the way ahead. Notice that we're increasing our activity and exposure. Be dedicated. Be diligent. Make it happen! . . . keep reading
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Week Five Action Plan
We're in our super active mode. Our plan for this week continues with the increased contacting schedule. Adding a few more contacts this week will probably not be difficult for you if you've been following our activity schedule for a while. Proud of what you're accomplishing. Keep focused and make it happen! . . . keep reading
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Week Six Action Plan
For all of you who have been following our Action Plans, I suspect many of these actiities are becoming more comfortable and more effective. Not every one will immediately produce great dividends, but persistence is the key. Keep with it, keep growing and keep making it happen! . . . keep reading
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Week Seven Action Plan
Thanks to all who have been sending in reports on how you're doing with the Action Plan activities. Most gratifying is the good news that all these contacts, all these mailings are getting a good reception and, best of all, leads on buyers and listings. Keep with it. Persistence pays dividends. It's getting to be fun! . . . keep reading
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Week Eight Action Plan
Ongoing, consistent and meaningful contacting! That's a winning formula. Too many, who unrealistically expect instant results, fall away from this formula before it pays dividends. Don't let that be you. Be faithful to the tasks identified this week. Keep the momentum going! . . . keep reading
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Item #1: "Thank You" Notes
Of all the mail we receive, few items get more notice or attention than those hand addressed envelopes containing personal messages. That momentum in maintained when, upon opening such items, when we find a 'thank you' or similar message of appreciation. Wouldn't we be wise to write and send more of these? The answer is obvious. . . . keep reading
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Item #1(A): A Thank You Note Writing Fool
Jon & Jennifer Elkin
"I became a Thank-You-Note-Writing Fool! And guess what happened? By the end of my third year in sales, my business was 98% referrals. The people I had expressed gratitude to were happy to send me new clients as a reward for making them feel appreciated and important." - Tom Hopkins . . . keep reading
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Item #1(B): Six People Who Should Get a Note From You
Jon and Jennifer Elkin
Nothing can replace the feelings expressed and associated with receiving a personal, handwritten message inside a greeting card in the mail. Sending a greeting card allows for a simple excuse to make a follow-up phone call to ensure they received the card and to verbally re-enforce your message. Need some ideas? . . . keep reading
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Item #2: "Post-It" Notes
Simply put, 'Post-it Notes' in our context is the practice of printing or copying an article from a publication or the internet and mailing it to someone in your SOI (Sphere of Influence) with a sticky (post-it note) attached with a brief transmittal message. . . . keep reading
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Item #3: "Telephone" Notes
The advent of voice mail and its (almost) universal use today is so common we give it little thought. Perhaps we should give it more thought as an affirmative technique we'll call "Telephone Notes". . . . keep reading
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Item #4: One-A-Day Face to Face
Nothing is as impacting, memorable or effective as a personal face-to-face conversation.The One-A-Day Face to Face technique takes this reality and converts it into a systematized daily (or frequent) activity. . . . keep reading
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Item #5: One-A-Day Telephone
Most agents have already organized and planned a program to cultivate those people listed in their SOI (Sphere of Influence). Smart agents have also identified some on that list who are really key contacts and are worthy of special handling. These are a top priority because they have the best capacity to refer business to us and provide us with a continual source of leads. The challenge is how do we cultivate and contact these special people? . . . keep reading
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Item #6: The A+ Program
Not everyone in our SOI (Sphere of Influence) is equal when it comes to how likely they are to send business our way. Some may do so sporadically while others have the capacity to do so quite regularly. We'll assume that you've already taken the appropriate step to segment, rank or prioritize your list. That done, let's focus on those on the top of your list, those that you'd give the highest grade…an A+. . . . keep reading
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Servicing Worthy Buyers
