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Beating the Competition
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Beating the Competition
Gone are the days when home sellers call one agent to come list their property. Sellers today tend to interview multiple agents before selecting one to market their house. That means today's productive agent has to be able to BEAT THE COMPETITION. Let the resources below help you get build a strategy, assemble the tools and perfect the dialogue to win MORE than you fair share and routinely beat the competition.
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Be in the 15%!
Jon & Jennifer Elkin
One study showed that 85% of home buyers could not remember the name of their real estate agent just one year after their purchase. So the question becomes: How do you make sure you are in the 15% of clients who will remember you? The power of staying in touch... . . . keep reading
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Asking for the Listing: Seller Has Another Appointment
Your presentation went well. The sellers are impressed. You ask if you can proceed and market their property for them. They respond that they're inclined to list with you, BUT they have another appointment with another agent tomorrow. So close, but…. Don't despair, there's a really effective technique that's effective here. Simply ask the sellers two questions: . . . keep reading
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Dirty Tricks Agents Play
We're taking a risk here to discuss some of the sneaky tricks that some agents play when trying to get business. The risk is that you might think its okay to do these things or perhaps you'll think you joined the wrong profession. Neither are true. You should NOT adopt these tactics but you need to keep in mind that a small minority of agents 'pull stuff' that's embarrassing to our industry. . . . keep reading
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Beating the Competition!
Recent statistics reveal that upwards of 45% of all sellers today consider multiple agents before selecting one to take their listing. Now that's competition! The obvious question is how to win the sellers' confidence, how to win the listing and how to beat the competition. . . . keep reading
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Two Important Decisions
|tease start| |tease end|Two Important Decisions Perhaps the best service you could provide to prospective home sellers is to make things simple and help them focu . . . keep reading
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Dirty Ticks Other Agents Play
Dirty Tricks Other Agents Play I'm taking a risk here to discuss some of the sneaky tricks that some agents play when trying to get business. The risk is that you might th . . . keep reading
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Trial Closes: Are They Ready to List?
Your listing presentation seems to be going well, but you're just not sure. You would like to be a mind reader and sense if the sellers are 'leaning your way', 'buying into what you're saying' or 'likely to list with you'? It's not only possible to find out, it should be integrated into your presentation. They're called 'trial closes' and they divulge the mindset of the customer and reveal how well... . . . keep reading
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Servicing Worthy Buyers
