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Personal Promotion
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Personal Promotion
It's not who you know. It's who knows you!
Real estate agents can't afford to be modest. They have to promote themselves and their services. The business doesn't come to us, we have to go after it. Review the possible techniques below and select those that will work for you.
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The Bare Backside (It's not what you think!")
Turn your business card to the backside. Is it bare? Is it blank? Collect cards from all the agents who attend a Board or Association function. Look on the back of each. Could it be that 75%, 80% or more are totally blank? . . . keep reading
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Here's My Card
Isn't it amazing how real estate agents treasure thier business cards. It's like they are some universal pass or badge that entitles them to preferred access to the inner circle. Think about it. Buesinss cards are nothing more than a... . . . keep reading
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Getting Great Testimonials
In any competitive endeavor, rivals are looking for an edge. There's probably nothing more powerful or effective than presenting third party testimonials or recommendations. In most situations where a number of agents are seeking business from the same consumer, presenting a significant point of difference can often tip the scales in one's favor. Testimonials typically provide just the such an edge. . . . keep reading
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How long in Real Estate?
What do you say when a consumer -- buyer or seller -- asks you how long you've been in real estate? I've observed that this is the one question rookies dread hearing the most. It's like they've been exposed as new comers, revealed as just learning the business and vulnerable to . . . keep reading
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Servicing Worthy Buyers
