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home | Creative Ideas
 

Creative Ideas (That Work!)

Real estate is always in flux, change and transition. We can enjoy the capacity to try some 'out of the box thinking', some unconventional techniques or what we call here, 'Creative Ideas'.

The beauty is that so many of these actually produce results. In other words, they work. Be ready to be challenged. Be open to some radical ideas. Consider each of the following before dismissing them as 'too far out' for you. Feel free to modify to your taste and style. You'll be surprised how many of these work.

R&D: Ripoff and Duplicate
R&D:  Ripoff and Duplicate It sound devious, but it's merely an effective strategy of looking at how other people do things and mirror, borrow, emulate or mimic their words and actions. It saves time and allows us to profit from the ingenuity of others. . . . keep reading
Meet Joe Girard
Jon & Jennifer Elkin
Meet Joe Girard For 12 straight years Joe Girad sold more cars and trucks than any other salesperson in the world. More as an individual than most dealers sell in total. No other salesperson has ever attained this title for more than one year, and not for both cars and trucks. . . . keep reading
Why Hire Someone When I Can Do It Myself?
by Renae Bolton
Why Hire Someone When I Can Do It Myself? The Virtual Assistant industry is all the rage lately but how many of you have thought about it only to conclude, why would I pay someone to do something I'm perfectly capable of doing myself? After all, I've been a real estate agent for... . . . keep reading
TIP: Show Property Without Disclosing the Price
After reading the title of this tip you're probably discounting this technique. It's more sound and tactically correct than typically perceived and first glance. Here's the problem, every time we show a property we tell the buyer the asking price in advance. That forces buyers to concentrate on the wrong thing and it's terrible. . . . keep reading
Questions are the Answer!
Questions are the Answer! Many agents in real estate have the same concern. "What do I do if someone asks me a question I can't answer?" Talk to a veteran, successful and highly productive agent and they'll say they worried about the same thing early in their career. By the way, they're not worried about that now. Guess what they learned? . . . keep reading
Eating an Elephant
Eating an Elephant Newcomers to real estate, like most Americans, are impatient. They think…and expect….that everything in their new career will instantly and conveniently fall into place. Can you say, "Unrealistic Expectations"? . . . keep reading
Home Buyers Seminar: Group Sales Opportunity
Home Buyers Seminar: Group Sales Opportunity Want to step out boldly and reach a multitude of buyer prospects at one time? Consider inviting them to an informational seminar. Commonly referred to as a "Home Buyer Seminar", this event is scheduled, promoted and hosted by an agent (a couple of agents or even by an entire office). . . . keep reading
Comfortable vs. Confident
Comfortable vs. Confident In a new agent training class years ago I was asked, "How long will it be until we feel comfortable in this profession?" I probably disappointed that party because I replied that I don't think 'feeling comfortable' ever arrives. . . . keep reading
Showing Sellers the Competition!
Showing Sellers the Competition! Sellers tend to be aggressive, defensive and emotionally charged when valuing their own property. They do that in the context of only seeing one property -- their own. Bottom line, objectivity is lacking in most sellers. Here are three options to broaden their perspective. . . . keep reading
The Sample Market Analysis: Impacting Sellers Like Nothing Else
The Sample Market Analysis: Impacting Sellers Like Nothing Else This concept or tool isn't for everyone. As a matter of fact only a few creative agents can make it work, but does it ever work. Amazing. What is it? It's a SAMPLE CMA. While it doesn't sound impressive, it's impact is absolutely profound. . . . keep reading
Consultative Selling: Consumers want to be helped, not sold!
Consultative Selling: Consumers want to be helped, not sold! Great real estate sales professionals differentiate themselves from others by focusing on meeting the NEEDS of the consumer rather than SELLING products and services. Here are the principles to follow. . . . keep reading
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