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Building Market Share
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Building Market Share
The 80-20 Rule applies to the real estate business. It's well known that 80% of the business is done by 20% of the agents. There's even indication that we're trending to a 90-10 world. Some might be threatened by those numbers, but take comfort in realizing that real estate is a 'local' business and everyone has to find their 'piece of the pie' in their own hometown marketplace. How about considering some ideas and concepts to increase the size of your 'piece of pie' or market share? Remember: Don't let things happen. Make it happen!
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35 Reasons to Keep In Touch
Jon & Jennifer Elkin
So, if you're waiting for a special occasion to send a card...DON'T! There are a TON of other reasons to get in touch. The next time you're about to scribble on a sticky note or dash off an e-mail, why not add a more personal touch and send a card instead? . . . keep reading
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The Secrets to Growing Your Business
by Renae Bolton
Do you want to grow your business? I mean, really grow your business? Do you want to take vacations and have your commissions from sales pay for it easily? Do you want to know you'll be able to pay for your children's higher education? Well, I've got a secret to tell you about how to do that... . . . keep reading
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The TASK System for Accomplishing Our Goals
by Renae Bolton
Most people find it easy to set specific goals but find it a daunting chore to achieve them. An effective strategy for achieving one's goals could be referred to as the TASK System. More specifically, break down the means of achieving any goal into 'easy' bite size tasks. Let's look at this system in action with an example. . . . keep reading
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TIP: Locking in the Referral
In our business we routinely meet people who are moving out of our area. Often that occurs when we're trying to get a listing. The sellers share their plans and we instantly recognize the opportunity that sending that referral would mean in fee dollars. But how do you win their willing cooperation without sounding mercenary and more concerned with getting a referral fee than helping them relocate? . . . keep reading
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TIP: Recontacting -- The Missing Link
Persistency and consistency are rare traits in most real estate agents. Would that be true of you? Typically agents try (or do) things once or twice and stray to something else. Impatience seems to govern their actions as they give up on a technique is if doesn't work instantly. A classic example of this lack of persistence and consistency is that agent just don't…. . . . keep reading
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TIP: Quick and Easy Notes
Our world has become impersonal and automated when it comes to communication. E-mails, voice mails, text messaging dominate. Actual conversation are becoming rare. Written letters or notes are just plain extinct. In our competitive world filled with consumers who show little loyalty to any service provider, making a lasting impact is challenging. Perhaps a dramatic point of difference could be established by reverting to … . . . keep reading
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How a New Agent Can Get Clients!
Kay Caldwell
"Well, I have my Real Estate License - what do I do now? How do I get clients?" One of the problems of being a Rookie is not knowing where or how to start. . . . keep reading
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Opportunity Prospecting
Melanie McClane
What, exactly, is opportunity prospecting? One easy definition is that it is anytime you take advantage of an opportunity--a meeting, an introduction, a social situation--to prospect. On the other hand, taking advantage of an opening to talk about yourself or your business is a perfect example of opportunity prospecting. . . . keep reading
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Home Buyers Seminar: Group Sales Opportunity
Want to step out boldly and reach a multitude of buyer prospects at one time? Consider inviting them to an informational seminar. Commonly referred to as a "Home Buyer Seminar", this event is scheduled, promoted and hosted by an agent (a couple of agents or even by an entire office). . . . keep reading
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Servicing Worthy Buyers
